2 Strategies to maximize Peer-to-Peer Support in Online Communities In our experience, improving customer care is one of the most common drivers for…
3 Ways Communities Deepen Engagement on the Consumer Path to Purchase At a time when the organic reach of brand social posts is on the…
How Communities Drive 4X More Conversion Than Social To drive traffic to your website—and convert visits into sales—a community can be much…
How 18 Leading Telcos Generate Business Value With Their Community As the head of inSided’s consultancy team, I help dozens of telecom brands maximize…
Power to the People: How Eneco’s Community Connects Utility Customers Around the world, ordinary people are taking charge of their energy future. In New…
5 Essential Elements of a Great Customer Community The inSided platform hosts successful customer communities on both sides of the Atlantic. The…
3 Ways Communities Boost Engagement in the “Omnichannel” Consumer Journey Two-thirds of consumers look to other people’s opinions when making buying decisions. At the…
Turning Customers into Content Marketers: How Sonos Does It Sonos is one of the world’s leading home audio companies. Its Play:1, Play:3, and…
Social Media: Are You Building on Borrowed Ground? For brands, social media is a minefield. As we’ve seen in the past 15…
Handling the Haters: 5 Community Management Tips Luckily, haters are still quite rare within customer communities. In the past 5 years,…
