Robin van Lieshout

How to drive product adoption with user feedback

We all want customers to adopt as much as possible from the product. But how can we actually include the voice of the customer in the product roadmap, to make that happen? And what are the responsibilities of Product versus Customer Success? In this blog we dive into what we see as the current problems that arise when dealing with customer feedback, and make a case for a new and better way: a data driven approach that leads to success for all stakeholders. 

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Customer Success: Your #1 revenue strategy in 2020

At inSided we’re pretty mad about Customer Success. It’s our overall company goal to offer up best-in-class Customer Success Community platforms for B2B SaaS companies. We are already hugely proud to serve awesome companies like Gainsight, Mixpanel, Zapier and Miro, helping them build out their customer communities and boost customer success with our platform.

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How does Customer Engagement predict Retention?

“The leading indicators for customer retention and expansion tend to be around the level of engagement between the client and the vendor.” — Ashvin Vaidyanatham (Chief Customer Officer at Gainsight) and Ruben Rabago (Chief Strategist at Gainsight) in their book, ‘The Customer Success Professional's Handbook.’ I am always quite sad when a customer is not renewing their contract. Luckily for us it doesn’t happen a lot, and most of the time we kind of know in advance. But of course—just like everyone here—we all want to renew the customer contracts we have under our belt. However, there are so many...how can we judge which ones are at risk?

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Working remotely = 30% increase in community engagement

Online engagement drastically increased over the last week—and we can see it. At inSided, we serve the online communities for many of the largest B2C and B2B brands like T-Mobile, Gainsight, Sonos, Nutanix, Zapier and Coursera. So what does the data show us on current engagement levels? % Increase in community engagement in the last 4 weeks In the last week, our traffic levels have increased by 30% in the USA alone. For Europe, the increase is 19%, still a staggering number. As more and more countries are hit with travel limitations and work from home policies, our expectation is that this will only further increase globally.

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5 reasons Corona calls for online community building with your customers

Yes—times are hard. As the cases of Coronavirus (Covid-19) increase on an hourly basis, the difficulties we face do too. It’s hard and for some companies life threatening. But we cannot give up and we must look for ways to get out of this situation stronger. Faced with a lot of travel and personal contact restrictions, there has never been a better time to build—and engage with—your online community. Something which could positively transform your company in the long term. 

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inSided Expands to the US

Amsterdam-based community engagement platform inSided, today announced the opening of its US headquarters in New York. This move follows after a fast expansion across Europe and a successful entry into the North American market.

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inSided Partners with Conversocial

Leading providers partner to produce joint solution that combines online forums with peer‐to-peer resolution across social channels to enable uncompromising communities.

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inSided Raises 6M Series A Round

Amsterdam-based community engagement platform inSided announces a 6 million Series A investment round, led by global venture capital fund Ventech, together with Fortino Capital and henQ. The investment follows after welcoming large enterprise customers and a fast international expansion.

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