Conversational service leads to better outcomes for both customers and brands.

Whether in person, over the phone, or on the internet, great customer support is about facilitating person-to-person connections. And when customers can have conversations with each other, support becomes better, faster, and less expensive than ever before.

As inSided customer success leader Rogier van der Werf describes in this webinar, conversational service leads to better outcomes for both customers and brands.

Customers benefit because they get their questions answered by trustworthy brand advocates—people who, as customers themselves, are highly familiar with a company’s products or services.

Brands, meanwhile, reduce spending by deflecting contacts away from their support teams.

The returns to brands can be significant: up to $2 per customer per year. That’s over and above the enhanced conversion opportunities that conversations can generate.

Watch the video to see how conversational service works, with a detailed breakdown of how the cost savings grow over time.

By Ben Foster

Content Marketer at inSided. Having worked in B2B tech in San Francisco and Boston, Ben’s now happy to be in New York City. He’ll never root for the Yankees, though.