Rogier van der Werf
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How 18 Leading Telcos Generate Business Value With Their Community
As the head of inSided’s consultancy team, I help dozens of telecom brands maximize the value of their customer communities. The organizations I work with activate communities for a variety of reasons: Some leverage their community as a support channel, while others use theirs for marketing and engagement. Still others aim to conduct research and co-creation with their customers.
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