Bart Meerdink

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Bart Meerdink

Social Business Strategist at inSided, injecting social into brands like KPN, SoundCloud, T-Mobile and Eneco. Humanizing digital is a common theme in his work, and in his belief the only relevant differentiator in an increasingly automated world.

Social Media: Are You Building on Borrowed Ground?

For brands, social media is a minefield. As we’ve seen in the past 15 years, social networks can come and go practically overnight. It’s hard to develop a media plan when you’re unsure about a channel’s long-term viability.

User communities

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