Whitepaper: the Community Life Cycle
Learn how to launch a customer community based on business ROI and customer needs, integrate it into your channels, processes and systems, and keep it active and relevant.

Learn how to launch a customer community based on business ROI and customer needs, integrate it into your channels, processes and systems, and keep it active and relevant.
This whitepaper describes the various stages and their characteristics, as well as the activities that promote growth into the next phase. The examples serve as a source of inspiration for drawing up a community development strategy.
Development & implementation
Construction
Establishment
Maturity
Segmentation