Whitepaper: the Community Life Cycle

Learn how to launch a customer community based on business ROI and customer needs, integrate it into your channels, processes and systems, and keep it active and relevant.


The inSided Community Life Cycle model describes the various life stages of a community and helps to determine the activities required to take your online community to the next level. When setting up a strategy, an action plan is formulated in accordance with the community’s current life stage.

This whitepaper describes the various stages and their characteristics, as well as the activities that promote growth into the next phase. The examples serve as a source of inspiration for drawing up a community development strategy.

The different phases covered:
  • Development & implementation

  • Construction

  • Establishment

  • Maturity

  • Segmentation

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