Why community-led growth is inevitable in the Threat Intelligence industry
In B2B, your users are the greatest source of success. Scale support by letting your users help each other, and feed user expertise straight into your knowledge base and in-product support widgets. A community serves as your customers' go-to place to have a fun, interactive, and secure place to exchange information and interact with each other.
How a community directly affects your bottom line
When you give customers the necessary tools they need to succeed, you increase the likelihood of them always getting maximum value from your product, and they become more likely to stick around. Essentially: The performance of your Customer Success team directly affects your bottom line.