Customer engagement is at the heart of Customer Success strategies in B2B Software companies. Why? Not only is it a key indicator for customer retention, increasing engagement is a sure-fire way to get feedback on your product while facilitating the sharing of best practices between your users.
That said, driving customer engagement doesn’t just happen overnight, and there are many different ways you can go about it. Of course, you could use groups on social media, plan events for your customers, or send emails/surveys to your users. Then again, these methods can be difficult to arrange, costly, and, in the case of social media, you can run into complications given that you do not own the customer created content.
One way to combat these issues, boost your Customer Success efficiently and increase customer health is to engage your users through an online community.
Here are 3 reasons why:
September 04, 2019