Case study: Webroot
Cybersecurity software company Webroot facilitates customer self-service and improves retention with an online community.
Improving customer retention and reducing support costs were the two main aims of the Webroot community. In particular they wanted a platform where they could combine user-generated content with their own company Support content to create one central self service platform.
What’s more, they wanted the community to be somewhere customers could go to have a fun, interactive and secure place to exchange information and interact with each other.
That’s why inSided fit their needs, and the demands of their users, perfectly.
Check out the Webroot Community.
The Webroot community has seen great results since its launch. Here’s a snapshot of their success: