By allowing customers to interact with each other and brand representatives, online communities can accelerate sales, enable product ideation, and improve support. Telecom operator KPN uses its community to save $4 million annually on customer care, while also leveraging real customers’ feedback to improve its services.

Thinking about launching a community of your own? Read our ebook for 10 recommendations on the best way to get started, including internal alignment, community objectives & roles, moderator training, reporting, and more.